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Posts Tagged ‘Youtube’

Just How Difficult Is Marketing Online?

Tuesday, February 2nd, 2010

Just How Difficult Is Marketing Online?

I had a short conversation with an individual who was successful by most people’s standards when it came to being a leader in Marketing (MLM).  He built a sizeable organization with little or no help from an upline but after about 3 years with the company found that people were leaving faster than they were joining.  He said he had no problem ‘recruiting’ people, but he had issue with people not wanting to put in the time and effort with growing and succeeding in Marketing.

This is where today’s lesson begins…….

Contrary to what you may have been told, MLM is not about recruiting as many people as you can and building up a huge moment and hope that a few hundred stick around and pay the industry average $150.00 per month on an autoship.

Marketing is about Education and not only education but keeping abreast of the latest trends.  If you are reading this article on my blog then you are current.  You likely understand the importance of having a blog.  You no longer want to send those who are interested in business to a generic company website.

What you want is for them to learn about you and what you have to offer should they choose to follow you in your present marketing company.   The key element……YOU.

What are your skills?  Have you taken any online courses on topics like Facebook, Twitter, Youtube, Blogging?  All of these topics are vehicles that will help you build long lasting relationships and a healthy organization.

Now Rome wasn’t built in a day and learning this type of information could take months and there are always new techniques evolving and being taught.   Well, if you noticed, 2 of my last 3 blog posts have been on ‘Tribes’.  ‘Tribes’ are the latest craze on the internet and if you are still uncertain what I am speaking about then I want you to read the questions below and take inventory of where you currently find yourself….

What if you could become part of a community that shared the same passion for learning, for developing new skills, for growing, for helping others, etc?

What if for a small fee, in comparison to the weekend course that cost thousands of dollars, you could learn about the latest trends with some of the top leaders in Marketing today?

What if there was a way to get all of this in a well thought out and well structured package that included its very own NING community?

What if?

So I ask you this, would you be willing to pay for several weeks education?  Have full access to the recorded webinars and become surrounded with other individuals that have similar goals and objectives?

Would you not want to work with leaders in other markets, companies, etc where you can learn from them and have access to them anytime you want?

I think it is easy to see the importance of education.  So, if you are interested in taking your business to the next level, send me an email to info@whoisstevehachey.com or look me up on Skype at !stevehachey

I look forward to hearing from you.

Cheers – Steve

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 11 Comments »

More Tribe Talk…..

Tuesday, January 26th, 2010

More Tribe Talk

In my last blog post I made mention of the latest craze on Twitter, Facebook and the Internet as a whole…….  “TRIBES”.   Today I want to revisit the idea and explain where I am coming from.

I joined the tribe mastermind 1.0 in late December and was immediately welcomed with arms wide open by approximately 25 other like-minded individuals.

We are all in “Marketing” to some degree and all in different companies, with the exception the leaders of this tribal moment who are part of the same company and exploding things like never seen before.  They are using social media (the skills and attributes they have mastered) to build a business.

I quickly discovered that I needed to create a blog post on a weekly basis as everyone belonging to the community was doing the same and we were required to have open minds to learn, share and discuss any and all content.  It was networking in its purest form.  No selling, recruiting, trying to make money off of each other, no comparing of each other’s companies….. just a time to build healthy and long lasting business relationships.

Each and every member that I have worked with thus far has some sort of talent.  One in particular, Kimberly Castleberry, literally saved my blog!  She is…. and I say this in the most respectful way… a computer techy.  She knows computers and I am…. shall we say a little behind the times but learning every day!

There were a series of classes (webinars) that educated everyone on the call no matter whether you were a beginner or an “expert” in your area.  I learned so many new things about Facebook that I never knew before.  Other topics included Twitter, Youtube, Blogging and Content Creation/Syndication just to name a few.

We are very privileged to have six (6) great Leaders who keep us on track and are the brains of the operation but there are so many other great leaders in training just waiting to break out……  Each and everyone who is in the “tribe” is a Leader in many respects.  We are all going to be great leaders with the guidance of the six at the top.

If you would like further information, feel free to contact any of the following individuals:

Kary Rogney

Michael Feil

Nick Logan

Jon Alfredsson

Ken Pickard

Eric Goldstein

They will be hosting a FREE WEBINAR on Thursday, Jan 28th to further discuss and educate us on a series of topics that will help anyone who desires to take their marketing campaign to the next level, no matter where you currently find yourself.

So, I encourage you to click either of the links

http://tribeformula.createwitheric.com or

http://tribe.karyrogney.com/ and sign up for the FREE

webinar…. no strings attached…..


What are you waiting for?

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 5 Comments »

Is There Value In A System? It’s All About Education!

Sunday, November 22nd, 2009

Part-Time Versus Full-Time Entrepreneur Part 13

Education, Education, AND More Education

Steve Hachey here and today I want to talk to you about the most efficient way to Educate yourself in the Marketing industry.

This is near and dear to my heart because I am an Educator.  I am in my 11th year and this year is very special because of the fact that I am only Part-Time!  I have finally realized after 10 year of a JOB (just over broke) that I need to live life instead of working it away.

Being an Educator it is imperative that I continue to upgrade and further my Education.  When I jumped into network marketing a few years back I had no idea what I was doing…..much like the 95% +/- of those who are currently in marketing to some degree or another.

I knew that I was onto something but was in the dark and wet behind the ears.  So I began Educating myself on Marketing.  The quickest and most effective way to learn about marketing is without question……. subscribing to a system.

That it is, no ands, ifs or buts! (no sure about the spelling but I don’t care at this point)  I want to drive home the point that yes, reading, audios, seminars are all part of your ingredients to your success but hands down, a SYSTEM is the answer!

The beauty of a system is that it will not only help build your business but will also educate yourself at the exact same time.

I know there are a handful of systems out there, all with their own strengths and weaknesses.  It all depends on what you are looking I guess.

The system I use was created by a young individual who has made it his mission to empower others to reach their full potential with the cutting edge use of technology.

Gone are the days of home meetings, hotel meetings, creating your list of 100 friends and family members…..This system educates you on the power of the internet.  We learn exactly how to market online and how to have people want to partner up and learn from us.

Don’t get me wrong, if you live in a very heavily populated area, then you can probably find enough people to hold a home meeting or a monthly hotel meeting.  Eventually that grows old….

Let’s face it folks…..if you are in sales, either direct, multi-level, affiliate, or any combination you need to learn how to market.  It only stands to reason because the examples I just listed are all in the “Marketing” arena!

So, if you are truly serious about taking things to the next level you will want to do your homework and take a close look at paying a small monthly fee for a system.

You want to look for a proven system, one that has hours of training on all the latest strategies such as social media (facebook, twitter, youtube, etc), forums, article writing, pay per click advertising, blogging, product creation, preloaded data capture pages, just to name a few

If you want further information on one of the most powerful systems, then go to http://www.askstevehachey.com right now, look to the right of the page and sign up for the incredible amount of information that will come up once you opt-in.  You will not be disappointed as I KNOW I will be saving you months of headache and frustration …. smile

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 9 Comments »

The “How To” Of Article Writing….

Wednesday, September 9th, 2009

Part-Time Versus Full-Time Entrepreneur Part 5

How Does One Write An Article?

In my last article in this series, I gave some great tips on the use of keywords and how you could research them for FREE.  Remember how you can use Youtube to check out “tags”?  Well, if you have since forgotten, simply go back to my blog which is listed below to read it over again.

Today, I want to give you some ideas on how you can write an article.  When writing an article, much like any essay, you must have an introduction.  Tell the reader what they are going to read, then they read it and finally you summarize by telling them what they just read.  Sounds simple enough you say….

However, you also want to have a title that catches the readers’ attention and makes them want to stop what they are doing and read it.  Now looking at my title, “How Does One Write An Article” certainly does not have a wow factor if you will, it merely is a “how to” topic.

In most cases they will attract the clientele you are looking for.  You are looking for someone who doesn’t understand a given topic and you are going to tell them how to do it.

In your introduction as well as your title you want to have your keywords appear at least once.  Then your body of your article should have it another 5-6 times but you don’t want to have it look unnatural.  So, if I were to write How Does One Write An Article for no apparent reason, then those who proof read the article are going to question your intentions.

Bottom line, you want it to read well, have flow and seem genuine.  It must also be your word and opinion, not that of another writer or you will not get ranked as high on search engines because it will be seen and labelled as duplicate content.

Lastly, my advice is post it to authority websites.  For example, Ezine Articles is an authority website and so too are places like hubpages.com and squidoo.com.  In other words, the search engines value the recommendation or input from such sites.

So my game plan if you will, is post it first and foremost to my blog.  My blog is my personal real-estate on the internet.  Secondly, I will submit it to Ezine Articles which is very well respected and an authority site in the eyes of Google.   I then would create a Hubpage and finally post it to some social sites such as Twitter and Facebook.   I would caution the use of software that may post it to multiple sites with the click of a button.  Some see value in it but the jury is still out on this technique.   Do you want duplicate content plastered all over the place or do you want traffic to come to a central location that you can call your own?  I will let you decide for yourself.  Until next time,

Cheers

Steve

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The Art And Science Of Article Writing

Wednesday, September 2nd, 2009

Part-Time Versus Full-Time Entrepreneur Part 4

Article Writing…A Free Way To Get Traffic!

I trust you are enjoying the content up to this point and let’s not waste any time… In today’s lesson, I want to share with you the art and science of article writing.

Before we get started, let’s quickly review.  The first 3 topics in this series included finding a mentor or coach, goal setting and budgeting respectively.  If you missed one or all of these articles, you can visit the “Business Reviews / Models” category, but Don’t go there now!  I have important information to share with you first and foremost.

Article writing is something that likely scares a few of you.  Well, don’t let it because if you let your fear get the best of you, you will never grow.  I can remember my first article….boy I had no idea what I was doing!

I took some of the strategies I had learned and put them into practice.  Believe it or not, it is in my top 5 most viewed articles and that was over 18 months ago.

I still can’t believe it but you know what?  I just simply did it.  That is the big lesson you need to learn today.  The other stuff I am about to share is the mechanics and strategies which are very important but not as important as just doing it!

Alright, enough about that….  Article writing must and I mean must revolve around key words.  Uh…what does that mean you ask?

Well, Google not to mention other search engines perform task according to the “key words” that you enter in the search box.  Make sense?  I am sure it does.

So, when you put in your “key words”, the engine will search all content that is relevant to that term.  This means you want your article to be key word rich so that when someone searches those key words, you come across as relevant to the search engines and ultimately get ranked on the first page of results.

There are a couple of techniques that you can use.  You can purchase software that performs this work for you and I am not going to recommend any one in particular.  Just go do an internet search and there will be plenty of results.

Or you can do what I will do sometimes is go and use youtube….  Youtube you say?  Yes, Youtube.  You are likely aware that youtube is the property of google.  As a result, it relies heavily on keywords too….see where I am going with this?

Instead of paying for monthly fees for a software, you can rest assured that the big guys and gals are using keyword technology and strategies in their video content.  Having said that, go to a video that has thousands of views and look at the “tags”.  Tags are to youtube what keywords are to google.  Therefore you can research a topic on youtube, find one that has a lot of traffic, look at the tags and copy them for your article.  Free and doesn’t take a lot of time!

Wow, this is getting too long so I am going to leave it at that.   I will continue on in part 5 and actually tell you what your article should look like and set it all up

My homework for you is to take your niche, research it on youtube and look at the tags associated with the video…..easy to do but easy not to do….it is ALL up to YOU

Cheers – Steve

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