I had a very inspiring talk with Kary Rogney late one evening and thought that it was a good time to share this information.  I have been on this journey lately trying to discover why I need to blog and needed some guidance.

Kary was able to open my eyes and clarify some points that had been troubling me for some time now.

One of my main dilemmas was having a niche or main focus for my blog.  Kary really helped me understand that I don’t need to be focused on one topic of interest.  He believes that is a common mistake.  Too many blogs which are beginning to emerge are lacking character.

I don’t want to put words in Kary’s mouth but I believe he was talking about the fact that they are too information laden.  Too much emphasis on marketing or business, which is okay but to really build relationships, you need to have a blog that is set up much differently.

Kary mentions that people will stop visiting if they don’t feel welcome and can’t make that connection with you.   Don’t get me wrong, I have sites that I visit that are all about education and marketing and am not looking to connect with any particular individual.

Bottom line, your blog needs to be real and updated with fresh content on a consistent basis, something that I WAS guilty of.   Talk about your family, your passions, what you do for fun.  You want to show visitors a snapshot of what you are all about and what it is that you have to offer them.

Obviously you need to offer quality content or educational value as a reason for them to want to stay in touch with you and connect.

The big shift at the moment for online activity is to form “Tribes”.  If you have NO IDEA what I am talking about then you must be living under a rock.  Seriously!  Do yourself a favor and go out and purchase Seth Godin’s “Tribes” or borrow it from someone.  You will be glad you did….

With blogging in particular, you can find other like-minded individuals who share similar passions and begin building that relationship.  Ultimately, find enough people to form that Tribe and create a product that you can market and share with others.   I will expand more on that in the coming weeks.

There are still far too many marketers out there sharing old information and trying to do it all by themselves.   All they want to talk about is their business opportunity.  It is one dimensional and eventually they WILL fall flat on their face.  You want to have more than one stream of income.  If you use products for marketing and you like them, then promote it as an affiliate.

You need to leverage your resources and give, give, give. … because in order to receive you must first learn to give.

My challenge to you and I will leave it at this is to go and find your tribe, find others who you can work with and build relationships that will last a lifetime.  Please note, it may take weeks or several months to find a core of people who you can work with.

Oh, one more thing…. Go check out Kary Rogney’s Blog if you want to see what blogging and tribes are all about.  This guy is without question a leader in this segment of the marketing industry.

I look forward to hearing your feedback and if you enjoyed the content, go forth and share it with others!

Cheers – Steve