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Posts Tagged ‘MLM’

Just How Difficult Is Marketing Online?

Tuesday, February 2nd, 2010

Just How Difficult Is Marketing Online?

I had a short conversation with an individual who was successful by most people’s standards when it came to being a leader in Marketing (MLM).  He built a sizeable organization with little or no help from an upline but after about 3 years with the company found that people were leaving faster than they were joining.  He said he had no problem ‘recruiting’ people, but he had issue with people not wanting to put in the time and effort with growing and succeeding in Marketing.

This is where today’s lesson begins…….

Contrary to what you may have been told, MLM is not about recruiting as many people as you can and building up a huge moment and hope that a few hundred stick around and pay the industry average $150.00 per month on an autoship.

Marketing is about Education and not only education but keeping abreast of the latest trends.  If you are reading this article on my blog then you are current.  You likely understand the importance of having a blog.  You no longer want to send those who are interested in business to a generic company website.

What you want is for them to learn about you and what you have to offer should they choose to follow you in your present marketing company.   The key element……YOU.

What are your skills?  Have you taken any online courses on topics like Facebook, Twitter, Youtube, Blogging?  All of these topics are vehicles that will help you build long lasting relationships and a healthy organization.

Now Rome wasn’t built in a day and learning this type of information could take months and there are always new techniques evolving and being taught.   Well, if you noticed, 2 of my last 3 blog posts have been on ‘Tribes’.  ‘Tribes’ are the latest craze on the internet and if you are still uncertain what I am speaking about then I want you to read the questions below and take inventory of where you currently find yourself….

What if you could become part of a community that shared the same passion for learning, for developing new skills, for growing, for helping others, etc?

What if for a small fee, in comparison to the weekend course that cost thousands of dollars, you could learn about the latest trends with some of the top leaders in Marketing today?

What if there was a way to get all of this in a well thought out and well structured package that included its very own NING community?

What if?

So I ask you this, would you be willing to pay for several weeks education?  Have full access to the recorded webinars and become surrounded with other individuals that have similar goals and objectives?

Would you not want to work with leaders in other markets, companies, etc where you can learn from them and have access to them anytime you want?

I think it is easy to see the importance of education.  So, if you are interested in taking your business to the next level, send me an email to info@whoisstevehachey.com or look me up on Skype at !stevehachey

I look forward to hearing from you.

Cheers – Steve

Understanding Compensation Plans

Wednesday, July 22nd, 2009

Understanding Compensation Plans

Comp PlanWhen you join an MLM company, one of the many things you need to consider is what type of compensation plan do they offer?

It is a legitimate question that deserves some of your attention.  However, let’s make one thing perfectly clear, the compensation plan is only a small ingredient when it comes to your success.

Having said that, what types of plans are out there and which ones make the most sense?  Well, there is the most widely used “binary” plan that seems to be the compensation plan of choice as of late.  You are given two legs under which you place sponsors or distributors.   In most scenarios you only get paid on the volume of your lesser leg.  It is pretty easy to understand and companies make additions to it like “car bonuses”, “expense bonuses” and other “bonuses” to make it more attractive.  Reality is most people and I mean 90% of those who stay in the company for any length of time will never get to see those “bonuses”.  Sorry if the truth hurts but that is the harsh reality.  The binary simply works on a point system.  For every sale or product that is moved, you will receive points.   This will add up over the course of the month and at the end of the month, you will get paid on the volume on your lesser leg.   Most likely your volume is washed, erased or reset.  Now let’s think about this for a moment.   If you get paid 10% of your total team volume on your lesser leg and you only accumulated 5000 points, which would be $500.  That means that your bigger leg had at least 5001 in volume in it and you don’t receive one penny for it.  Now let’s put things into perspective.  What if you find an amazing distributor and they build a leg/team and it creates over 50,000 in volume or more each month and if it is your lesser greater leg…..guess what?  You don’t get one penny of it.  That is right, it goes to the company.   Does that seem like a fair compensation plan?

Another type of compensation plan is the unilevel.   Basically you only get paid on your efforts and those that you sponsor.   There is no spill over from which you can earn.  We will get to spill over in a moment.  Now I am already aware of the fact that it only makes sense that you should get paid what you are worth, meaning you should only get paid on the efforts of you and those you brought into the company directly, however, there are some businesses that pay you on the efforts of your entire team.   So, spill over can actually be a good thing.  I know some of you are saying that spill over is a myth and that it creates this “welfare” mentality, but let’s say someone is just getting started and a team begins to develop around them and they actually begin to see educational and financially gains, don’t you think that this will motivate that individual?

This is where the matrix comes into play.  A  5 x 7 (5 by 7) simply means that you can build 5 on your first row and do this 7 rows deep.  In reality, the 5 in your first row will now each have 5 spots each to fill and so on.  You simply only earn percentages 7 rows deep.  This can build up very quickly because distributors above you must place people below you if you are in their team.   Some plans allow you to re-enter at the 6th or 7th level as an example which enables you to earn more than one commission cheque from the company.   Sounds like a win-win to me.

So, as I mentioned in the beginning, you should take a close look at your company’s compensation plan to make certain that you understand it.   Do you need to reach a certain volume or dollar amount before you can even earn from the compensation plan, do you need to have a certain amount of autoship.  Keep in mind, the industry average monthly autoship is well over $200.00!  Wouldn’t it be great if there was a company that had a monthly autoship of only $30 as an example?

Bottom line no matter what Multi-level company or home based business you are involved with, it all begins with you.  You have to have the burning desire to be successful.  If you have this attribute, then each and every compensation plan will reward you on your efforts.

Until Next Time,

Steve