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Posts Tagged ‘Marketing’

Why Blog? What’s The Point?

Thursday, May 13th, 2010

I had a very inspiring talk with Kary Rogney late one evening and thought that it was a good time to share this information.  I have been on this journey lately trying to discover why I need to blog and needed some guidance.

Kary was able to open my eyes and clarify some points that had been troubling me for some time now.

One of my main dilemmas was having a niche or main focus for my blog.  Kary really helped me understand that I don’t need to be focused on one topic of interest.  He believes that is a common mistake.  Too many blogs which are beginning to emerge are lacking character.

I don’t want to put words in Kary’s mouth but I believe he was talking about the fact that they are too information laden.  Too much emphasis on marketing or business, which is okay but to really build relationships, you need to have a blog that is set up much differently.

Kary mentions that people will stop visiting if they don’t feel welcome and can’t make that connection with you.   Don’t get me wrong, I have sites that I visit that are all about education and marketing and am not looking to connect with any particular individual.

Bottom line, your blog needs to be real and updated with fresh content on a consistent basis, something that I WAS guilty of.   Talk about your family, your passions, what you do for fun.  You want to show visitors a snapshot of what you are all about and what it is that you have to offer them.

Obviously you need to offer quality content or educational value as a reason for them to want to stay in touch with you and connect.

The big shift at the moment for online activity is to form “Tribes”.  If you have NO IDEA what I am talking about then you must be living under a rock.  Seriously!  Do yourself a favor and go out and purchase Seth Godin’s “Tribes” or borrow it from someone.  You will be glad you did….

With blogging in particular, you can find other like-minded individuals who share similar passions and begin building that relationship.  Ultimately, find enough people to form that Tribe and create a product that you can market and share with others.   I will expand more on that in the coming weeks.

There are still far too many marketers out there sharing old information and trying to do it all by themselves.   All they want to talk about is their business opportunity.  It is one dimensional and eventually they WILL fall flat on their face.  You want to have more than one stream of income.  If you use products for marketing and you like them, then promote it as an affiliate.

You need to leverage your resources and give, give, give. … because in order to receive you must first learn to give.

My challenge to you and I will leave it at this is to go and find your tribe, find others who you can work with and build relationships that will last a lifetime.  Please note, it may take weeks or several months to find a core of people who you can work with.

Oh, one more thing…. Go check out Kary Rogney’s Blog if you want to see what blogging and tribes are all about.  This guy is without question a leader in this segment of the marketing industry.

I look forward to hearing your feedback and if you enjoyed the content, go forth and share it with others!

Cheers – Steve

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 24 Comments »

Just How Difficult Is Marketing Online?

Tuesday, February 2nd, 2010

Just How Difficult Is Marketing Online?

I had a short conversation with an individual who was successful by most people’s standards when it came to being a leader in Marketing (MLM).  He built a sizeable organization with little or no help from an upline but after about 3 years with the company found that people were leaving faster than they were joining.  He said he had no problem ‘recruiting’ people, but he had issue with people not wanting to put in the time and effort with growing and succeeding in Marketing.

This is where today’s lesson begins…….

Contrary to what you may have been told, MLM is not about recruiting as many people as you can and building up a huge moment and hope that a few hundred stick around and pay the industry average $150.00 per month on an autoship.

Marketing is about Education and not only education but keeping abreast of the latest trends.  If you are reading this article on my blog then you are current.  You likely understand the importance of having a blog.  You no longer want to send those who are interested in business to a generic company website.

What you want is for them to learn about you and what you have to offer should they choose to follow you in your present marketing company.   The key element……YOU.

What are your skills?  Have you taken any online courses on topics like Facebook, Twitter, Youtube, Blogging?  All of these topics are vehicles that will help you build long lasting relationships and a healthy organization.

Now Rome wasn’t built in a day and learning this type of information could take months and there are always new techniques evolving and being taught.   Well, if you noticed, 2 of my last 3 blog posts have been on ‘Tribes’.  ‘Tribes’ are the latest craze on the internet and if you are still uncertain what I am speaking about then I want you to read the questions below and take inventory of where you currently find yourself….

What if you could become part of a community that shared the same passion for learning, for developing new skills, for growing, for helping others, etc?

What if for a small fee, in comparison to the weekend course that cost thousands of dollars, you could learn about the latest trends with some of the top leaders in Marketing today?

What if there was a way to get all of this in a well thought out and well structured package that included its very own NING community?

What if?

So I ask you this, would you be willing to pay for several weeks education?  Have full access to the recorded webinars and become surrounded with other individuals that have similar goals and objectives?

Would you not want to work with leaders in other markets, companies, etc where you can learn from them and have access to them anytime you want?

I think it is easy to see the importance of education.  So, if you are interested in taking your business to the next level, send me an email to info@whoisstevehachey.com or look me up on Skype at !stevehachey

I look forward to hearing from you.

Cheers – Steve

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 11 Comments »

Is There Value In A System? It’s All About Education!

Sunday, November 22nd, 2009

Part-Time Versus Full-Time Entrepreneur Part 13

Education, Education, AND More Education

Steve Hachey here and today I want to talk to you about the most efficient way to Educate yourself in the Marketing industry.

This is near and dear to my heart because I am an Educator.  I am in my 11th year and this year is very special because of the fact that I am only Part-Time!  I have finally realized after 10 year of a JOB (just over broke) that I need to live life instead of working it away.

Being an Educator it is imperative that I continue to upgrade and further my Education.  When I jumped into network marketing a few years back I had no idea what I was doing…..much like the 95% +/- of those who are currently in marketing to some degree or another.

I knew that I was onto something but was in the dark and wet behind the ears.  So I began Educating myself on Marketing.  The quickest and most effective way to learn about marketing is without question……. subscribing to a system.

That it is, no ands, ifs or buts! (no sure about the spelling but I don’t care at this point)  I want to drive home the point that yes, reading, audios, seminars are all part of your ingredients to your success but hands down, a SYSTEM is the answer!

The beauty of a system is that it will not only help build your business but will also educate yourself at the exact same time.

I know there are a handful of systems out there, all with their own strengths and weaknesses.  It all depends on what you are looking I guess.

The system I use was created by a young individual who has made it his mission to empower others to reach their full potential with the cutting edge use of technology.

Gone are the days of home meetings, hotel meetings, creating your list of 100 friends and family members…..This system educates you on the power of the internet.  We learn exactly how to market online and how to have people want to partner up and learn from us.

Don’t get me wrong, if you live in a very heavily populated area, then you can probably find enough people to hold a home meeting or a monthly hotel meeting.  Eventually that grows old….

Let’s face it folks…..if you are in sales, either direct, multi-level, affiliate, or any combination you need to learn how to market.  It only stands to reason because the examples I just listed are all in the “Marketing” arena!

So, if you are truly serious about taking things to the next level you will want to do your homework and take a close look at paying a small monthly fee for a system.

You want to look for a proven system, one that has hours of training on all the latest strategies such as social media (facebook, twitter, youtube, etc), forums, article writing, pay per click advertising, blogging, product creation, preloaded data capture pages, just to name a few

If you want further information on one of the most powerful systems, then go to http://www.askstevehachey.com right now, look to the right of the page and sign up for the incredible amount of information that will come up once you opt-in.  You will not be disappointed as I KNOW I will be saving you months of headache and frustration …. smile

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 9 Comments »

Things You Need To Know About Internet Marketing

Monday, July 20th, 2009

Internet marketing is developing into a wider mix of aspects a company can use as a means of increasing sales – even if your business is done completely online, completely offline, or partly online. The option to use Internet marketing as part of a company’s general marketing strategy is firmly up to the company of course, but as a rule, Internet marketing is becoming an increasingly significant part of nearly every company’s marketing mix. For some online businesses, it is the only type of marketing being performed.

Internet marketing consisted classically of having a website on other websites or placing banner ads. On the other end of the series, there are loads of companies telling you that you can make a wealth overnight on the Internet and who try to sell you some form of “Internet marketing program”.

In internet marketing, you will be able to notice the outcomes of your campaign quicker, which lets you see which elements of your promotion are effective and which ones are not. You can then use your budget to the techniques that generate positive returns.

It is significant for you to know and comprehend the significant secrets to internet marketing. These can help your success by helping you find the precise audience, express your message properly and in the long run lead your target audience to purchase the product. Here are the secrets to successful internet marketing.

Marketing your pages – Keep away from taking your objective buyers to a common website, because when they get there, they won’t know the next step and you would have lost a possible buyer. It is always better to make it simple for your target consumer to take benefit of your offer.

Getting customer testimonials – Placing customer testimonials in your marketing pages is in fact a potential tool to improve a product or a service’s marketability.

Offering a guarantee – Tendering an assurance, such as money back guarantee, will simply make a consumer satisfied. It sets the possible consumer at ease that his money will not go to ravage.

Developing a good reputation – When performing business with you, customers should not have to worry about the safety of their personal information, credit card information, email, or other details they may present.

So as you can see, there are many benefits to marketing on line but do your homework and be ready for a steep learning curve.

To Your Success,

Steve

For more information on how I market online, go to mastermindfunnel and discover for yourself.

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