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Just How Difficult Is Marketing Online?

Tuesday, February 2nd, 2010

Just How Difficult Is Marketing Online?

I had a short conversation with an individual who was successful by most people’s standards when it came to being a leader in Marketing (MLM).  He built a sizeable organization with little or no help from an upline but after about 3 years with the company found that people were leaving faster than they were joining.  He said he had no problem ‘recruiting’ people, but he had issue with people not wanting to put in the time and effort with growing and succeeding in Marketing.

This is where today’s lesson begins…….

Contrary to what you may have been told, MLM is not about recruiting as many people as you can and building up a huge moment and hope that a few hundred stick around and pay the industry average $150.00 per month on an autoship.

Marketing is about Education and not only education but keeping abreast of the latest trends.  If you are reading this article on my blog then you are current.  You likely understand the importance of having a blog.  You no longer want to send those who are interested in business to a generic company website.

What you want is for them to learn about you and what you have to offer should they choose to follow you in your present marketing company.   The key element……YOU.

What are your skills?  Have you taken any online courses on topics like Facebook, Twitter, Youtube, Blogging?  All of these topics are vehicles that will help you build long lasting relationships and a healthy organization.

Now Rome wasn’t built in a day and learning this type of information could take months and there are always new techniques evolving and being taught.   Well, if you noticed, 2 of my last 3 blog posts have been on ‘Tribes’.  ‘Tribes’ are the latest craze on the internet and if you are still uncertain what I am speaking about then I want you to read the questions below and take inventory of where you currently find yourself….

What if you could become part of a community that shared the same passion for learning, for developing new skills, for growing, for helping others, etc?

What if for a small fee, in comparison to the weekend course that cost thousands of dollars, you could learn about the latest trends with some of the top leaders in Marketing today?

What if there was a way to get all of this in a well thought out and well structured package that included its very own NING community?

What if?

So I ask you this, would you be willing to pay for several weeks education?  Have full access to the recorded webinars and become surrounded with other individuals that have similar goals and objectives?

Would you not want to work with leaders in other markets, companies, etc where you can learn from them and have access to them anytime you want?

I think it is easy to see the importance of education.  So, if you are interested in taking your business to the next level, send me an email to info@whoisstevehachey.com or look me up on Skype at !stevehachey

I look forward to hearing from you.

Cheers – Steve

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 11 Comments »

More Tribe Talk…..

Tuesday, January 26th, 2010

More Tribe Talk

In my last blog post I made mention of the latest craze on Twitter, Facebook and the Internet as a whole…….  “TRIBES”.   Today I want to revisit the idea and explain where I am coming from.

I joined the tribe mastermind 1.0 in late December and was immediately welcomed with arms wide open by approximately 25 other like-minded individuals.

We are all in “Marketing” to some degree and all in different companies, with the exception the leaders of this tribal moment who are part of the same company and exploding things like never seen before.  They are using social media (the skills and attributes they have mastered) to build a business.

I quickly discovered that I needed to create a blog post on a weekly basis as everyone belonging to the community was doing the same and we were required to have open minds to learn, share and discuss any and all content.  It was networking in its purest form.  No selling, recruiting, trying to make money off of each other, no comparing of each other’s companies….. just a time to build healthy and long lasting business relationships.

Each and every member that I have worked with thus far has some sort of talent.  One in particular, Kimberly Castleberry, literally saved my blog!  She is…. and I say this in the most respectful way… a computer techy.  She knows computers and I am…. shall we say a little behind the times but learning every day!

There were a series of classes (webinars) that educated everyone on the call no matter whether you were a beginner or an “expert” in your area.  I learned so many new things about Facebook that I never knew before.  Other topics included Twitter, Youtube, Blogging and Content Creation/Syndication just to name a few.

We are very privileged to have six (6) great Leaders who keep us on track and are the brains of the operation but there are so many other great leaders in training just waiting to break out……  Each and everyone who is in the “tribe” is a Leader in many respects.  We are all going to be great leaders with the guidance of the six at the top.

If you would like further information, feel free to contact any of the following individuals:

Kary Rogney

Michael Feil

Nick Logan

Jon Alfredsson

Ken Pickard

Eric Goldstein

They will be hosting a FREE WEBINAR on Thursday, Jan 28th to further discuss and educate us on a series of topics that will help anyone who desires to take their marketing campaign to the next level, no matter where you currently find yourself.

So, I encourage you to click either of the links

http://tribeformula.createwitheric.com or

http://tribe.karyrogney.com/ and sign up for the FREE

webinar…. no strings attached…..


What are you waiting for?

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | 5 Comments »

How Can I Build When My Funds Are Limited?

Friday, August 28th, 2009

Part-Time Versus Full-Time Entrepreneur Part 3 – Budgeting

How Can I Build When My Funds Are Limited?

In my last two articles we looked at the idea of aligning yourself with a Mentor or Accountability Coach and we explored the notion of Goal Setting.  Today I want to talk about Budgeting.

Being a part-time entrepreneur, like millions of others, you find yourself in a position with a limited budget.  You will discover that there will always be ongoing monthly fees like hosting, autoresponders, marketing system, and an autoship, just to name a few.

Some may have other expenses such as pay per click advertising, advertising in general, website maintenance and so on.  I think you get my drift…..lots of money that can and will be spent routinely.

Well, I want to simply outline for you numerous ways you can build you business on a part-time basis and use proven FREE techniques and strategies to do so.

In articles that are yet to be created, we will look at each of these techniques in greater detail and share with you what I know and understand to be true regarding each technique.

So, let’s generate a list and touch ever so briefly on each one.

Article Writing, Forums, Hubpages, Social Media (Facebook, Twitter), Squidoo Lens, Video Marketing, and Blogging just to name a few.

With Article writing, Squidoo Lenses and Hubpages you can talk about any given subject and post them to the internet.  Once your content is live and on the internet, it is there forever!  It is like fishing….the more fishing lines you have in the water, the better your chances of success.  The same goes for article writing, Squidoo and Hubpages…the more content on the internet….the more exposure.  There are some authority sites which will help you in your Google ranking but I will save that for the article on article writing…smile

Forums… well Forums when I used them on a regular basis were great places to help educate yourself on the latest trends in your niche and also to keep abreast of the latest news in your chosen industry.  It is also a great place to share and add value.  You can position yourself as a leader if you know what you are doing.

Social Media…wow, this is a biggy.  If you are not using social media then you are obviously living under a rock IN A CAVE!   This is an excellent way.   We will take a serious look at this one in an upcoming version of PT vs FT Entrepreneur.

Blogging has been around for some time as a means by which you journal what is taking place in your life.  As of late, many entrepreneurs have taken it upon themselves to put up a blog….

More to come on that in a future article.

And lastly, video marketing which is a wonderful way for others to see, hear and get a feel for who you are and what you are all about.  I will likely get a guest to discuss this topic as I am still wet behind the ears on this one!

Talk again real soon,

Cheers – Steve

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Posted in Part-Time Versus Full-Time Entrepreneur - The Series | No Comments »