In my last blog post I made mention that I had the pleasure of being in a workshop with Mr. Randy Gage and 25 other professionals. He shared with us his personal story and then jumped right in and encouraged us to think about the concept of “Duplication”.
I don’t want to tell the whole story again but basically, “Duplication” for some appears to be nothing more than a myth. However, coming from someone who has 31 years experience in the marketing industry, Mr. Gage would argue otherwise.
So, today I want to move onto Culture. Culture and Duplication go hand in hand. Culture deals with setting the tone or setting the pace if you will. You, as a Leader, need to take charge and create the “Culture” that will benefit your organization, your business so to speak.
How do we do this? How do we create the culture that we want? Well, you need to be consistent. You need to do daily or at least 5 days per week of consistent, results producing activities.
Spending time on social sites like Twitter and Facebook do have their place but in most cases do not produce the results that you want. It can be very effective as a platform to build relationships but until you get people on the phone or meet them in person then hiding behind the computer will not get you what you want.
Creating culture is all about finding those who are serious and locking arms with them and helping them get what they want…. Helping them get the success that they desire. Bottom line as Mr. Gage explains, in the network marketing industry, ”we get paid on the successes of those we help”.
It needs to be about “US” for Duplication, that is, work on our skill-set or our Personal and Professional Development. This will allow us to be better equipped to create a “culture” and to help keep others on track to reach their goals for success.
You don’t want to have to convince people to work. They either get it or they don’t. Mr. Gage had another great comment and that was, “Don’t convince minds, capture hearts”. Easy to accomplish if you create culture from the very beginning with your organization.
If you do not have a culture or a system in place for you personally let alone as part of the business itself then you will simple be going in circles chasing your tail.
My next blog post will further discuss culture and the concept of “Tap Root”
Two things I ask that you do:
One, would be to sit down and take 30 minutes and think about the culture that you are currently creating in your business and does it need to be re-visited?
Secondly, if this resonated with you then comments, feedback and sharing with your network would be greatly appreciated.
Cheers – Steve
